KELE Roll Cake website

Contrary to parent brand KELE Pineapple Tarts, KELE Roll Cake takes on a more vibrant, youthful and cheeky identity with the Japanese roru-keiki roll cake as its signature product. I wrote the introduction on the landing page, the brand story, product descriptions, as well as the career and contact us sections.

The website was launched in late 2018.

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