Pushing beyond my comfort zone, I had to wear many hats as a main creative on this project. My partner and I got to craft Luna's character (personality and tone) and shape her proof-of-concept retail experience at Campaign360 — exercising our skills in visual merchandising, UX/UI design and even prompt engineering.
Here's a snippet of what Luna, as an unofficial Skechers customer service assistant and stylist, did at the event:
Brief user journey
As a project of .XYZ, We Are Social Singapore's innovation arm, Luna was designed to bridge the gap between in-store and online shopping experiences — ergo, make shopping from offline to online (and vice versa) seamless and intuitive.
