Let’s invite KFC fans to come together, rally and play their part in the great Christmas cause, where we celebrate with the juicy meat as we 'roast' the turkey. #roasttheturkey #forsanderscause.
A teaser post to get people excited about the Christmas 'cause'.
#Roasttheturkey to win free chicken for Christmas!
A live session that invites chicken lovers to comment with the hashtag #roasttheturkey and/or #forsanderscause, and chicken-loving comments to figuratively "roast" turkey to the proverbial toast.
With each comment, we will see the turkey getting 'fired up', and more roasted along the way.
The livestream will have milestones for chicken lovers to hit in order to unlock KFC prizes enjoy during Christmas. A “roast meter” to indicate how much roasting needs to be done to achieve the next milestone.
The pay-off shot: Turkey will be burnt to a toast! And chicken will reign as the one true Christmas Bird.
