Life is a Breezy K-drama
Breeze Singapore wanted to drive awareness of the new Breeze 3-in-1 Power Laundry Capsule through a social media campaign. The creative way-in was to take inspiration from romantic K-drama posters, parody them and inject famous lines that K-drama fans know and love with a twist of Breeze. Because if there's one thing that romantic K-drama posters must have, it's the feeling of yearning with that poignant, breezy vibe. Unwittingly the de facto K-drama expert in the office, I was assigned this project and had a blast choosing the best shows to parody, writing the scripts and crafting the mood with the right VO and music.
You may also like

2024
Samsung Epic Job Search

2024
WWF Bedtime Pledge

2021
Sanders' Cause is Coming to Town #roasttheturkey

2018
KELE Pineapple Tarts website

2023
Google Night Sight View

2025
Luna: Next-Gen AI Brand Agent

2019
To the Bicentennial Experience

2021
Things Papa Said — KFC Father's Day

2019
The Everyday Heroes of Early Singapore

2024
Olivia's Last Drink