Life is a Breezy K-drama

Breeze Singapore wanted to drive awareness of the new Breeze 3-in-1 Power Laundry Capsule through a social media campaign. The creative way-in was to take inspiration from romantic K-drama posters, parody them and inject famous lines that K-drama fans know and love with a twist of Breeze. Because if there's one thing that romantic K-drama posters must have, it's the feeling of yearning with that poignant, breezy vibe. Unwittingly the de facto K-drama expert in the office, I was assigned this project and had a blast choosing the best shows to parody, writing the scripts and crafting the mood with the right VO and music.