ReclAIming Our Narrative #IWD2022

Gender biases are deeply rooted in our culture, language and vernacular... so much that even stories generated by AI fail to be gender equal. AI may be the technology of our future, but it is a reflection of our present biases.

In light of International Women's Day and the theme of #BreaktheBias, how can KPMG Singapore, a future-forward firm, talk about gender biases in the everyday stories we tell the next generation? #BreaktheBias

We invited KPMG Singapore staff to rewrite gender-biased stories written by AI. Through this symbolic act of reclaiming the narrative, we opened a conversation about what it means to embrace AI, and rethink how we interact with AI to help break such biases.

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The Everyday Heroes of Early Singapore

This bookmark collection was created in light of the Singapore Bicentennial, and to specifically commemorate the everyday heroes who made their mark on Singapore. These are the hardworking men and women who toiled on our soils and seas, and contributed to Singapore’s journey.

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Sanders' Cause is Coming to Town #roasttheturkey

Turkey for Christmas? How about in dry hell. Turkey is dry, expensive and it takes so much effort to roast it to non-perfection. As the authority on all-things chicken, KFC believes that chicken is the one true Christmas Bird. The fight for the crispy, juicy cause is on. The following is the creative preference and take on KFC SG's Christmas 2021 campaign.

Life is a Breezy K-drama

Breeze Singapore wanted to drive awareness of the new Breeze 3-in-1 Power Laundry Capsule through a social media campaign. The creative way-in was to take inspiration from romantic K-drama posters, parody them and inject famous lines that K-drama fans know and love with a twist of Breeze. Because if there's one thing that romantic K-drama posters must have, it's the feeling of yearning with that poignant, breezy vibe. Unwittingly the de facto K-drama expert in the office, I was assigned this project and had a blast choosing the best shows to parody, writing the scripts and crafting the mood with the right VO and music.

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The Singapore Bicentennial directional posters: As part of Singapore's bicentennial commemoration of the island's modern founding, a multimedia show entitled 'The Bicentennial Experience' was open for the public. These way-finding posters were placed at Fort Canning train station to welcome and guide visitors to the show venue.

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